Posted by Advertisers all over the world today started their weekly routine with a huge concern accessing Google Ads.
Word rapidly spread throughout Buy Twitter Verified and LinkedIn, with confirmation from others that this isn’t an intermittent concern.
Google Status Control Panel Validates Interruption
From the Google status dashboard, the failure was validated this morning, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 As of
twelve noon CST, the concern has actually still not been solved. Google Advertisements Liason Ginny Marvin also required to Buy Twitter Verified to validate the issue: We’re investigating reports of an issue with Google Ads. We will provide more info soon. The affected users are not able to access Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Buy Twitter Verified to voice their concerns.
Why This Matters Marketers can not manage or optimize their
accounts without
proper access to Google Ads. A lot more, Google Advertisements are still serving to users, however marketers can’t see or react to real-time performance. When marketing dollars are at stake, this is a big concern for business of any size. If you’re used to weekly reporting, that’s another job you won’t be able to do till the
Google Advertisements problem is resolved. This interruption is inconvenient for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers react to Google Advertisements blackout on LinkedIn."/ > While this interruption is more likely an untimely coincidence to Google Ads, marketers were quick to put it together.
Summary
Google Advertisements is still down for many users as of Monday afternoon. After the Friday statement of 12,000 Googlers, questions have actually emerged if these layoffs have actually impacted the technology and staffing that manages these platforms.
This is a developing story and will upgrade as Google offers more details.
Featured Image: Stmool/Best SMM Panel