LinkedIn is launching an upgraded set of data on the state of the social media in 2023, with relevant data for marketers and advertisers.
- LinkedIn’s newest data exposes that the platform has 850+ million members and 9 million companies have a LinkedIn Page.
- Organic engagement on LinkedIn is strong, with 40% of visitors engaging with a page weekly.
- LinkedIn Advertisements reveal higher efficiency for brand lift than other leading platforms for B2B and B2C brand names.