Advertisers Respond To Google’s ‘Get rid of Redundant Keywords’ Update

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What method to ring in the brand-new year with a fresh Google Advertisements upgrade?

On January 4, Google emailed advertisers who currently have the auto-applied idea “eliminate redundant keywords” enabled on their accounts.

The e-mail stated beginning January 19, Google will begin removing redundant keywords across various match types.

Initially reported by Robert Brady through Buy Twitter Verified, marketers quickly required to numerous social media outlets to share their issues over the brand-new upgrade.

What’s Changing?

Presently, among Google’s auto-applied recommendations enables the system to eliminate redundant keywords of the same match type within the same advertisement group.

With the January 19 upgrade, Google’s updated its policy to eliminate redundant keywords throughout different match types.

Essentially, Google will remove expressions or precise match keywords if a broad keyword covers the search query.

A portion of the email from Google listed below outlines more detail:

< img src="https://cdn.Best SMM"alt ="Google's change to the

redundant keyword policy will enter into effect on January 19, 2023.”/ > Marketers Alike Cause Outcry Greg Finn didn’t hold back his viewpoint on the policy update announcement: On what world does this

make sense? Google Advertisements is altering the definition & execution of a suggestion AFTER IT HAS ALREADY BEEN APPLIED. This must be a different suggestion. How could anybody EVER use a @GoogleAds recommendation to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other online marketers chimed in on Greg’s post with similar sentiments:

So, what makes this update so controversial with marketers? As others have mentioned, one of the primary issues is that Google has altered the meaning of an existing auto-applied recommendation. With such a considerable modification, it’s argued that

this must be a new suggestion for marketers to decide in or opt-out of. Another concern is around Google’s capability to deal with context and sentiment in a right matter. Last but not least, the agreement is that these updates are again targeted at small businesses and newbie online marketers to handle their accounts more efficiently.

However where does that leave the experienced marketers who have spent years screening and refining their keyword techniques?

Google Advertisements Liason Attends To Marketer Issues

After connecting to Google for remark, the main Google Ads Liason reacted by means of Buy Twitter Verified on January 5:

Advertiser Mike Ryan created a well-thought-out reaction that was popular by the pay per click neighborhood on LinkedIn. He included a tip to assist prevent circumstances like this in the future. The thread continues with additional clarification and FAQs:

In the thread reply, Marvin resolved the following from Ryan’s letter:

  • The test went through multiple models before launching
  • The test was stopped briefly early on due to a bug
  • Lots of experiments at a time can cause interaction challenges
  • Total results of the redundant keyword experiment were favorable


If you are currently chosen into Google’s auto-applied suggestion to eliminate redundant keywords, the brand-new policy will go into impact on January 19.

The new policy will not make any retroactive changes to your account. Nevertheless, since this is not a brand-new suggestion, you would have to disable this auto-applied suggestion if you do not wish to get involved.

A substantial modification from Google so early on in the new year could be a sign of much more significant modifications later on.

The open dialogue between marketers and the Google Advertisements Liason is an outstanding action towards more openness and consideration for all marketers– novice or experienced.

A special thank you to Google Ads Liason Ginny Marvin for quickly resolving marketers’ concerns and transparently.

Featured Image: ViDI Studio/Best SMM Panel