Google’s Desktop Search Results Are Now Continually Scrollable

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Google is making desktop search engine result more like mobile with an update that lets users endlessly scroll through several pages.

Constant scrolling is now presenting to desktop search results in the United States.

In an email to Online search engine Journal, Google explains how the SERPs will show as much as 6 pages of URLs before triggering users to click on “more outcomes”:

“… we’re bringing constant scrolling to desktop so you can continue to see more helpful search results page with less clicks. It’s now even easier to get inspired with more info at your fingertips.

Now, when you scroll down you’ll continue to discover pertinent outcomes so that you can discover originalities. When you reach the bottom of a search engine result page, as much as six pages of results will be automatically revealed up until you see a “More outcomes” button if you wish to continue further.”

As Google continues to fill the very first page of search results page with ads, featured bits, media, ‘people likewise ask’ boxes, and other features, this update is a win for regular websites.

Offering searchers the ability to scroll through 6 pages at the same time increases their possibility of seeing more results before hitting an obstruction.

We don’t anticipate this change to impact reporting. Google noted in 2015, upon upgrading mobile search results page to continuous scrolling, that there’s no distinction in Browse Console.

That’s because Browse Console tracks SERP positions, not pages, Google explains:

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