Google Answers If Splitting A Long Post Might Lead To Thin Content

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In a Google Search Office Hours video, Googler Lizzi Sassman responded to a question about thin material, clarifying a typical misperception about what thin content truly is.

Thin Content

The word thin means lacking thickness or width.

So when we hear the term “thin content” it’s not unusual to consider thin content as a web page with very little material on it.

The actual definition of thin content is more along the lines of content that lacks any added value.

Examples are a cookie cutter page that barely varies from other pages, and even a webpage that is copied from a retailer or manufacturer with absolutely nothing additional contributed to it.

Google’s Product Review Update removes, to name a few things, thin pages consisting of evaluation pages that are just product summaries.

The trademark qualities of thin pages is that they do not have creativity, are hardly various from other pages and/or do not provide any particular included worth.

Entrance pages are a form of thin material. These are websites designed to rank for particular keywords. An example can be pages developed to rank for a keyword phrase and various city names, where all the pages are practically the same other than for the names of the cities.

Are Brief Articles Thin Content?

The person asking the question needed to know if splitting up a long short article into shorter posts would lead to thin material.

This is the concern asked:

“Would it be considered thin content if an article covering a lengthy topic was broken down into smaller sized articles and interlinked?”

Lizzi Sassman addressed:

“Well, it’s tough to know without looking at that material.

But word count alone is not indicative of thin content.

These are two completely genuine methods: it can be excellent to have a comprehensive post that deeply checks out a topic, and it can be equally just as good to break it up into simpler to comprehend topics.

It really depends upon the subject and the material on that page, and you understand your audience best.

So I would concentrate on what’s most practical to your users and that you’re offering sufficient value on each page for whatever the subject might be.”

Dividing a Long Post Into Numerous Pages

What the person asking the concern might have been asking is if was all right to split one prolonged topic across several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the content.

The Googler assumed that the person asking the concern was splitting a long short article into shorter short articles committed to the several topics that the prolonged short article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t allow the Googler to ask a follow-up concern to confirm if she was understanding the question correctly.

In any case, pagination is a fine way to separate a lengthy short article.

Google Search Central has a page about pagination finest practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark