SEO Incomes 2022: Market Growth & Lots Of Brand-new SEO Professionals

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SEO wages reported for 2022 shows growth in SEO as an occupation.

The State of SEO report responses show that more than half who submitted the study are new to digital marketing.

Growth in entry-level wage reporting shows this increase of new professionals and industry development.

SEO Expert Industry Growth

Of those who reacted to the survey, a more significant portion than in 2021 reported they are new to the industry.

28.7% of respondents reported having less than 2 years of experience, and 32.7% of survey participants reported between 2-4 years of experience.

This figure implies 61.4% of participants were fairly new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Typical Salary In SEO

The average wages of entry-level SEOs were less than $34,000.

The overall variety of entry-level SEO experts at this pay rate grew by 7.5% compared to 2021, showing that the most development in the SEO industry is at the entry-level.

Reduction In SEO Revenues At The High End

In contrast to the development in entry-level positions, those reporting higher earnings greater experienced modest decreases.

Less SEO professionals reported incomes in the middle level, upper middle, and high-end of the SEO pay scale.

Reduces In Greater Making SEO Specialists

A number of wage classifications for SEO experts decreased:

  • 1.9% decline in those making in between $35,000-$49,000.
  • 3.12% decrease in those making between $50,000-$74,000.
  • 1.97% decline in those earning $100,000-$149,000.
  • 1.53% decrease in those making $150,000-$199,000.
  • 0.51% decline in those making over $199,000.

One bright spot is that those earning between $75,000-$99,000 increased by 1.05%

These information points do not necessarily suggest that SEO incomes have decreased. They are percentages and not actual numbers.

The explanation is that the number of entry-level SEO jobs increased by a whopping 27.68%. That means that unless the other wage varies experience comparable development, their percentages will naturally show a lower amount when revealed as a portion.

Nonetheless, it shows growth in entry-level SEO positions, which could suggest a healthy quantity of market growth.

Income Varies Differ By Country

Another way to see the earning levels for SEO is throughout countries.

All revenues are noted in dollars, based on the exchange rate when the report was generated.

SEO specialists in Australia tended to earn higher rates, $91,989, although 46.0% of respondents reported having 5 years or less of SEO experience.

This fact suggests a high need for Australian SEO professionals, with competitors between firms and huge brand name internal positions driving a greater pay rate.

Australian-based internal search online marketer Ash Nallawalla confirmed this to be the case.

He stated, “Agencies are not keeping their personnel, and I see the same ones promoting the position over and over. AUD 110,000 appears to be the tipping point where they lose a staff member to private work.

Agencies offer supervisors AUD 80,000, which is not competitive with internal SEO salary rates. Companies are hiring in-house SEOs, and the larger ones might likewise have a firm on retainer.”

The United States also has signs of strong need for SEO employees.

62.0% of SEO experts reported less than five years of experience and a typical salary of $78,431, reflecting the strong need for SEO among companies.

The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A number of the respondents from these three countries reported being brand new to SEO, so the pay rates reported in the survey might show the survey respondent’s newness to the industry however not necessarily of the industry as a whole in those countries. Those markets are likely more fully grown than the survey information shows.

SEO firms in Pakistan and Bangladesh generally focus outward on working for firms and business based in Western nations.

Some Western-based firms are run by Pakistani migrants who can take advantage of lower-cost SEO competence in their native nation.

Many firms in the West outsource work to countries like Pakistan since of the lower expenses and high level of education, experience, and know-how.

In-house SEO work in Pakistan is challenging to obtain due to the fact that of the high competition for positions working for big brands. However, the pay rates are not affected by the competition due to the fact that the salaries are still competitive.

That high competition for work is reflected in the lower pay rates that the survey found.

According to Karachi, Pakistan-based freelance SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing groups as in-house groups. And they are well-paid. It’s quite difficult and competitive for any SEO expert to get a task internal SEO at any huge brand name.

SEO is a popular profession in Pakistan. And a growing number of marketers finishing from universities are joining in. There are lots of SEO professionals with more than ten years of experience and competence in this area. But brand-new individuals are signing up with too.”

According to those who submitted the survey, SEO specialists in Spain, typically, made the least, making just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can affect how much SEO practitioners earn.

But the pay rates depend extremely on the need for SEO skill in any provided region.

In some countries, such as Pakistan, jobs in SEO are a widely known choice for extremely informed university graduates. Competitors for jobs is high as an effect.

However in other nations, like Australia, there is less task competition. SEO competence is in more demand there, meaning those with less experience have access to higher-paying tasks.

The survey shows that, generally, nations that are financially flourishing and with a high currency worth offer the highest-paying tasks for SEO specialists with less experience.

SEOs with less than five years of experience earn up to $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those making salaries under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a rewarding area for those looking for top earnings.

Those who go it alone in business, the freelancers and creators, reported greater earnings.

A stunning 44.5% of respondents who are freelancers, founders, and agreement employees earn over $75,000 to $149,000.

This fact suggests that freelancing continues to be a lucrative path.

That stated, experience levels are greater for those earning over $100,000.

Of those earning over $100,000 each year, a frustrating bulk have more than 5 years of experience.

This revenues data indicates that no matter area, higher experience levels are in demand and as a result needed to earn over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists making over $200,000 need substantial years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep market experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a reasonably high-paying job, with at least 30% of positions that pay $75,000 to $99,000 given to digital online marketers with less than two years of experience.

SEO is a rewarding service in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Required To Go Up?

According to the survey results, the first four years of experience offer lots of development chances to move up the pay scale.

Study outcomes of roles and years of experience suggest that numerous digital online marketers have opportunities to reach manager-level positions after having simply a couple of years of experience.

The region of work and other soft abilities can likewise be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Maybe not remarkably, the majority of survey respondents with less than two years of experience held lower-level positions. However, almost 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or creators.

2 To Four Years Of Experience

Digital marketing experts with two to 4 years of experience tended to have higher managerial functions.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or creators.

Five Or More Years Of Experience

The role levels accomplished by those with five or more years in the market seem the reverse of those with the least experience, with the bulk reporting greater levels of roles.

Those with five more years of experience tended to have the greater management level functions in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the roles of SEOs with greater than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 general courses for earning more as a digital marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The second path is to accrue experience and abilities while working in-house or at an agency and after that branch off as an independent SEO in the role of a founder, freelancer, or specialist.

The third path is to start as a freelancer and develop your abilities, then leverage your experience to acquire a full-time position or push into higher earning brackets individually.

There’s no chance to accelerate the number of years of experience one has.

But abilities and achievements, especially operating at a name brand business or company, is useful.

Experience doing things and discovering abilities remain essential, as the study results show it just takes two to 4 years of experience to acquire a higher role in SEO.

But ultimately, skills acquired from experience will identify how well an individual can go up within an organization as an internal professional or earn more as a freelancer with their ability to please and maintain customers.

Those with the function of creator represent the greatest revenues in the group determining as freelancers.

Unsurprisingly, creators tended to make the most amongst those in the independent wing of SEO specialists.

Part of that success comes from stepping back from the real work and hiring others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a creator to employing the ideal individuals.

Jason shared, “I ‘d say among the very best things I’ve done is buying good management, putting intelligent people in place for their specific roles, then leaving their way. I create the vision, and they help me execute it.”

Michael Bonfils, Global Handling Director of SEM International, recommended that a founder should, in the beginning, discover how to do most tasks in the business, eventually handing off those jobs to employees.

Michael shared his trick to being a successful creator,

“A creator needs to be doing everything themself in the beginning. It gives them grounding and fundamental understanding of sales, marketing, and accounting in addition to the actual work.

Ultimately, you find individuals who do a better task than you do, especially things you don’t like doing. And you keep handing off duties up until you are doing simply the important things that you delight in doing.”

How To Become A Better SEO

Years of experience are very important for earning more, however the keyword here is experience, not years.

Knowing skills is critical for going up the SEO industry ladder.

There are lots of resources readily available for assisting individuals introduce their professions in SEO or to enhance their existing skills.

Learn SEO: Beginners

Best SMM Panel

Online search engine Journal publishes a comprehensive series of posts that offers a foundation for understanding digital marketing.

This is a resource for those who are starting their journey or have actually simply started discovering SEO.

It begins with a description of the history of SEO, the basic basics, and after that the technique.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an excellent foundation for any hopeful digital marketer.

Discover SEO: Intermediate


Google publishes a starter guide that offers a level of SEO details appropriate for those already in charge of a website in some capability.

This guide is not for those with little to no understanding of SEO.

It is most proper for those with a basic site knowledge level.

This guide offers little actionable SEO info in terms of strategy.

But it does offer indispensable info for comprehending a wide range of knowledge about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured bits, regional search, and debugging tips.

Google’s starter guide starts with a glossary of terms to assist construct the structure for the somewhat technical information that follows, which is a lot.

The guide includes four sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education sites).

Search Engine Optimization (SEO) Starter Guide

How To Get SEO Certifications

Google Accreditation

Google likewise provides an online accreditation program.

It is not a replacement for a university degree. It is a training accreditation to assist an employee transition to a brand-new task in digital marketing.

This program concentrates on helping individuals learn the skills essential to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel